The sustainable development is a process taking place at the same time with the complex and sustainable agricultural development; agriculture and the rural area being interdependent sides specific to rural communities.When analysing economic activity in the rural area we should pay a particular attention to the identification of such alternative activities that have a real chance for development and create new jobs that compensate the diminution of labour occupancy degree in agriculture.Opportunities of rural economy represent a source of neflintw-r6mpw having alternative income for the population from rural communities in order to escape from poverty and in order to accelerate the social progress in the rural area.Alternative activities with economic, social and cultural impact, providers of jobs and incomes are: the development of agro tourism and rural iphone 14 price chicago tourism, processing and promoting foodstuff, local traditional drinks, ecological foodstuff, handicraft and silviculture.Improving the conditions for business in the rural area is a main condition for the generation of economic activities generating jobs in the rural area.